
Stronger teams.
Confident managers.
Exceptional results.
Supporting Organisations
Since 2016, Surge Ahead has been supporting organisations without the resources for in house trainers. I partner with you to deliver practical, hands on training that builds confident managers, motivated teams, and better business results.
Together, we improve performance, develop management skills, strengthen teams, boost engagement, and help teams deliver exceptional customer/client experiences. This is achieved through real world, interactive training designed to work for your business, without the jargon, abstract concepts, or corporate fluff.

Lucy Warman, Director of Surge Ahead
Tailored Development
Through tailored development, teams perform better, stay motivated, and work together more effectively, while managers gain the confidence to lead, solve problems, and create greater customer/client experiences. I design and deliver impactful training that develops managers and team members to gain skills, confidence, and knowledge to succeed long after the workshops end.
With many years’ experience leading large operational teams in fast paced, high volume, and luxury environments, I have:
- Been in the trenches of management
- Faced the pressures
- Solved the problems
- Led large teams to deliver results and fantastic customer service!
Teams Perform Better
Alongside this, I have set up and led HR, recruitment, and learning & development functions, giving me a deep understanding of the systems, policies, and practical strategies that support great people management. This combination of hands on operational experience and expertise in people development means I can offer training and support that is realistic, practical, and directly relevant to the challenges managers face every day.
After a career of managing, supporting, training, and developing people, I have learned how to read behaviour, adapt my style, and understand what truly motivates individuals and teams. My approach is intuitive and practical.
I have worked with a wide range of clients across professional services, hospitality, manufacturing, IT, charities, and other sectors. This diversity has given me insight into the different challenges businesses face and the strategies that actually work in practice.
I specialise in helping business owners, leaders, and managers:
- Lead with confidence and clarity
- Build accountable, motivated teams
- Communicate effectively, solve problems, and manage performance
- Navigate HR and legal requirements without it becoming overwhelming
Sessions
Every session is interactive, discussion led, and packed with tools, guidance, and playbooks that teams can use immediately. My training is designed to make a difference in your business from day one, helping your people perform better and your business run more smoothly.
Whether it’s management development, those essential / soft skills, customer service, or compliance training, my approach is clear, supportive, and results focused. I work with businesses to deliver training that actually works for their teams, helping managers lead with confidence and teams perform at their best.
What Drives Surge Ahead?
Our core values are the heart and soul of everything we do
Empathy
Show kindness & understanding
Make a difference
Always adding value to people & organisations
Passion
For supporting, engaging, inspiring & developing others
Integrity
Being real, honest & fair
Results focused
People first, profits follow
Engaging
Collaboration, communication & enjoyment
What Our Clients Say
“Lucy is super dedicated, professional and passionate about all things people! Her unrivalled ability to support, coach and mentor are second to none and having worked with her for a period of time I can vouch for this first hand. Lucy’s vast experience of the industry coincided with her passion and wealth of knowledge make her a leading light in the sector.”
Gordon Cox
Area Manger, Holroyd Howe
“Lucy delivered excellent training to one of my teams after a restaurant re open. The training was outstanding and inclusive, tailored to all levels. The feedback from the team was they all really enjoyed it and they felt confident to deliver all they had learned in site. As a result of the training we have retained great people and delivered great customer service. I would recommend Lucy for any L&D needs.“
Diane Singleton-Smith
Head of Operations – Harry Ramsdens
“Lucy has a super positive and professional attitude with an ability to communicate at all levels, coupled with an unwavering passion for people. Lucy’s vast industry and HR knowledge enabled her to contribute hugely to the business. She would support and coach managers through situations that would arise, was able to add value to the business commercially, bring innovative ideas to the table and complete various projects to a very high level. It was a pleasure to have worked with Lucy.“
Lisa Davies
Operations Manager, Loungers Plc



